When asked to pick a college to rebrand, I chose my Grandpa's alma mater, North Central Michigan College. With their primary campus located in beautiful Petoskey, MI, there was great opportunity to create a refreshed rebrand vision for their currently outdated logo.  Petoskey is a beautiful and thriving town and their current logo does not exactly represent that. My ideation of what the logo could be is a direct correlation of  my feelings toward this beautiful northern Michigan community.